Viaka Newsletter: Growth consultant and advisor superstar -- Maya Moufarek!
This week, we’re featuring Network member Maya Moufarek!
Maya has some great experiences and is an amazing member of the Viaka Network.
What do you currently do?
Hi, I am Maya, I partner with ambitious founders & executive teams of start-ups & scale-ups to deliver high-impact, sustainable & profitable growth anchored in customer, data, product, brand & marketing by defining and implementing growth paths with my growth consultancy - MarketingCube.co. I am also an Angel Investor and Board Advisor.
What prompted you to go down this career path and how did you get into this field?
I was born into a family of engineers so technology was something that I was always surrounded by. While I took the business management path at university I applied to the Cisco graduate programme when I graduated. That set the path that led me to Google and my other digital ventures. Technology innovation has been proven to be a great equalizer in society which has driven my passion for the sector over the years. Remember when calling family aboard used to cost a fortune or when connecting with communities of interest was limited to those groups local to you?
What originally got you interested in connecting with the MENA startup ecosystem and other like-minded folks in Europe/North America?
I saw the UK start-up ecosystem form, grow and mature and I am witnessing the same development of the MENA ecosystem. The region has tremendous potential and I am excited to support it sharing any wisdom and experience I picked up along my enterpreneuraial path including as founding CMO of Pharmacy2U and having supported the growth journey of over 30 startups globally as part of my growth consultancy.
What types of connections are you looking to make through Viaka? This can be from the MENA side, as well as with other MENA-connected folks in the Viaka Network.
I am looking forward to connecting with the local startup founders and investors and contributing my experience as a founder, angel investor and CMO.
Where will that take you?
I am hoping to take on more Fractional CMO projects as well as make angel investments in MENA.
Bonus: favorite dish from the MENA world?
Manakeesh extra and bonus if al saj ;)
Exciting Announcements From Our Network
Below is a list of updates, wins, and asks emanating from members of the Viaka Network in the “West.”
Viaka is excited to announce the latest Network Happy Hour! On June 12, we are hosting a happy hour in Boston at Silicon Valley Bank. Click here for more.
We are hosting our next Demo Day on June 12! The theme this month is FinTech, and we have some great founders and investors coming to speak. Check it out here.
A webinar on bridging the gender funding gap is coming on June 27th. PowerUp, in collaboration with many global organizations, is hosting a webinar on the gender funding gap. See here for more!
If you’re a member of our Network and would like to share your own update next week, email info.viaka@gmail.com or submit an update via this form.
Reads of the Week
Viaka has launched a Network Reading List, where Network members are encouraged to submit media suggestions of their own.
Lara on the Block writes about the exodus of crypto startups from the US to MENA.
Middle East Eye analyzes how AI is leaving Arabic speakers behind.
a16z looks into their “commandments” of raising equity in a tight market.
Check out Viaka’s full reading list here.
Weekly Wins & News 🎉
Check out our weekly digest — we share '“wins” from our Network and news from all across the MENA startup ecosystem, every single Friday. Be sure to follow our LinkedIn and Twitter for more.
That’s it for this week. Thank you! 👋
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